Jason Nahaabwe, Virtual Assistant and Social Media Manager

2023

Portfolio

About me

A dynamic marketing professional with six-plus years of industry experience. I am well-versed in social media and content marketing, digital strategy, and advertising. My expertise lies in developing innovative and impactful marketing ideas and cultivating robust social media presences that drive business growth, boost revenue, and deliver a significant return on investment (ROI) through a strategic use of digital media.

A dedicated trainer, skilled in delivering strategic communication training to individuals, teams, and organizations. My goal is to inspire and equip others with the tools and knowledge they need to succeed in today's fast-paced digital landscape.

I am committed to making a difference in everything that I do. Whether through my marketing strategies, content creation, or training programs, I strive to empower others and help them achieve their goals.

My Skills

Skills

• Excellent written and verbal communication.
  
• Strong leadership and team management.
  
• Media Management and Coordination.
  
• Ability to develop compelling content for various mediums.
  
• Developing and implementing Communication Strategies.
  
• Experienced in Social Media Management.
  
• Ability to conduct media interviews and pressers.
  
• Conference and Exhibition Coordination.
  
• Budget Planning and Control.
  
• Knowledge of project management and event coordination.
  
• Experience in donor funding and grant proposal development.
  
• Speech writing.
  
• Microsoft Office 365 proficiency.
  
• Public speaking, Facilitation, and Moderation.
  
• Policy Advocacy.
  
• Strategic Planning and Implementation.
  
• Membership relations and Management.
  

My Experience

Experience

VISION GROUP Kampala, Uganda

Digital Engagement Officer (Remote) July 2020 – Present

I use my skillset in social media and digital tools to create content as well as monitor and improve consumer engagement, brand relevance, and growth. I plan campaigns, create content, track campaign success, and create strategic roadmaps for social media and brand goals.

Key Responsibilities

• Write, edit, and upload well-angled, accurate, fair, and balanced content for social media.
  
• Constantly monitor social media communities and report on brand engagement and relevance.
  
• Create captions for social media posts that align with the company's brand voice and marketing strategy.
  
• Post content directly to social media platforms or schedule posts using third-party apps e.g., Sprout Social.
  
• Perform hashtag research for social media posts to ensure maximum visibility.
  
• Train digital team members on key learnings, trends, and best practices in digital engagement.
  
• Write copy for the Vision Group email newsletters and newsgroup blasts.
  
• Participate in integration and cross-promotion of content across Vision Group platforms.
  
• Promote the Newspaper, E-paper, and high on-demand broadcast platform content online.
  
• Respond to customer inquiries via email and chat, providing accurate and helpful information.
  
• Submit daily, weekly, monthly, and quarterly reports.
  
• Conduct research and develop ideas to grow engagement and relevance to the brand’s audience.
  
• Perform any other duties assigned by management.
  

Key Achievements - Vision Group

Key Achievements

• Achieved a 36% uplift in user engagement against a 15% annual goal.
  
• Acquired over 830,000 new Instagram followers, 560,000 Twitter followers and sent email newsletter blasts to over 120,000 subscribers in the first quarter.
  
• Achieved a 42% uplift in app installs against a 12% annual goal.
  
• Averaged a 38% click-through rate against a 9.3% goal in a recent email campaign for the biggest agricultural expo in the country.
  

My Experience

SCANAD UGANDA/ JWT UGANDA/ WPP SCANGROUP/ WPP Kampala, Uganda

Digital Account Manager

I

Digital Strategist and Community Manager July 2018 – July 2020

The role involved overseeing advertising and communications for multiple client accounts, leading a team of 15 people, client liaison and coordination, budget planning, influencer management, event planning, PR planning, media buying, reporting and analytics, business development, website management and content creation, market research, and other assigned duties.

Key Responsibilities

• Oversaw digital advertising activities for multiple client accounts including Airtel Uganda, dfcu Bank, Time to Change Global (TTCG), Hero MotoCorp, Uganda Health Marketing Group, RUBiS Uganda and Carrefour Uganda.
  
• Led a team of 15 people across departments.
  
• Client liaison and project coordination.
  
• Budget planning and preparation for digital marketing strategies.
  
• Influencer management and coordination.
  
• Client event planning, coordination, and management.
  
• Client brand PR planning, management, and coordination.
  
• Media buying and content promotion coordination.
  
• Reporting and analytics, post-event media monitoring and documentation.
  
• Business development for profitability through strategic client engagement.
  
• Website management and content curation, SEO, lead generation management and reporting.
  
• Content creation for client internal publications, i.e., emailers, brochures, newsletters, etc.
  
• Market research and data analysis to inform strategy development and tweaking.
  
• Any other duties as assigned by management..
  

Key Achievements - SCANAD/ WPP Scangroup

Key Achievements

• Implemented digital marketing strategies with an annual budget estimate of over USD 3,239,571 while ensuring high digital channel efficiency and ROI for our clients.
  
• Successfully led multiple marketing campaigns through campaign development and implementation, including email marketing campaigns for each of my clients.
  
• Achieved over 45% uplift in brand growth for each of these brands; global motorcycle leader HERO MotoCorp, French hypermarket Giant Carrefour, French gas player RUBiS, Wild Crane, and Airtel, a leading telecommunications brand across Africa.
  
• Conducted market research and improved brand strategies delivering a 15% better ROI from budget utilization.
  
• Managed up to 102 macro, micro, and nano influencers for clients across many successful campaigns.
  
• Coordinated 27 brand PR and media activities for enhancing brand visibility, sales, and image.
  
• Executed client service by meeting client needs and delivering high-quality work that exceeded expectations.
  

Contact Information

Jason Nahaabwe